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email: arnie@denverrealestatecoach.com

We all need regular doses of motivation, and I recently found renewed inspiration from a business book called Book Yourself Solid written by Michael Port.  The subtitle, The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling, was intriguing and addressed a topic that goes straight to the heart of marketing, networking and building relationships in real estate.

The book was written for people who didn’t like, were not good at, or perhaps were fearful of marketing and prospecting as part of their sales business.  It offers a new perspective by not only teaching successful marketing strategies but also inviting service professionals to build a strong foundation, a core message and a clear picture of the clients they want to serve.

After reading this book, it became evident that it is possible to book your time as solid as you want it to be.  Systems were presented for obtaining referrals, networking efficiently, communicating and collaborating effectively, and building lasting, meaningful relationships. These offer great potential for Realtors to better serve their client’s needs; in fact, The National Association of Realtors recommends Michael Port’s book as a “must read.”  

One of the most important factors in being successful as a Realtor today is to know who you really are and what your mission is.  In the Book Yourself Solid System, this is referred to as your Who and Do What Statement.  The book propelled me to think bigger about who I am and what I want to offer the real estate community.

My Who and Do What Statement is to help Realtors grow their business by discovering solutions that work in order to book themselves solid.  Having owned and operated two real estate companies for 16 years, I am uniquely positioned to help agents achieve their potential.  My mission, as a certified Book Yourself Solid coach, is to give back to the real estate community by helping agents grow and thrive in their real estate careers. 

I will offer tools and resources, web sites, programs, and systems that could really make a difference in a Realtor’s life.  I will conduct seminars and provide free useful information and helpful links on my coaching website.  Networking and self-promotion strategies will assist you in creating a smarter marketing plan, and coaching sessions will offer guidance and support to keep you moving toward your business goals.  Also, within the Book Yourself Solid network, there is a forum exclusively for members, which has tremendous potential for helping you find solutions to today’s challenges.  

In addition, I will share a Keep in Touch Program that will allow you to communicate daily with your clients in a very personal way.  You will be able to let them know how you can help them and partner with them in a mutual relationship of trust.  Your client base will increase because of the passion, energy and uniqueness you bring to your work.

It’s the perfect time for me to give back to the real estate community, since there has never been a greater need for Realtors to reevaluate their business and prepare for the future.  The Book Yourself Solid system will give them the means to enhance their production while truly enjoying the real estate business once again.